The Collaborative

Technology, marketing, and business growth for purpose-driven service businesses.

TikTok is Censored. Your Email Marketing Is Not.

 Or at least, it felt like it did for a lot of creators.

Over the weekend of January 25–26, 2026, U.S. users woke up to a mess: videos would not uplo...

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What Is Email Marketing and How Does It Actually Work?

If you have been told that email marketing is just "sending newsletters," I want to reframe that for you.

Email marketing is the practice of building...

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How Email Marketing Built Relationships That Changed Healthcare in Delaware

Businesses often feel compelled to pour resources into Google and Facebook ads, hoping to capture the attention of their ideal clients. There is a mor...

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Maximizing Client Relationships with Automated Follow-Ups

Building strong relationships with clients is at the heart of any successful service-based business. But staying on top of client communications, espe...

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How Automation Helps Prevent Burnout for Entrepreneurs

As an entrepreneur, the demands of running a business can feel relentless. The constant juggling of tasks, deadlines, and client needs can lead to bur...

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Why You Don't Need Social Media Followers to Build Your Business

The question worth asking is this: do you want to be popular, or do you want to do work you love?

If popularity is the goal, social media is where to...

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Beth Schindele | Find Your North Star, LLC
Custom Websites + Ongoing Business Growth Partnership
Squarespace, Kajabi, WordPress & WIX Specialist for Women Coaches, Therapists & Practitioners

Bucks County, PA | Serving clients nationwide